@kaistudios · 2023 · Design / Video
NewEra
A creator rebrand: new identity, thumbnail style and a signature editing style.
- CTR
- +14%
- Avg. views
- 2x
- Signature look
- 1
1:1 · Post
The challenge
Kai's content was strong, but thumbnails and edits blended in with every other creator in the niche.
The approach
- 01
Designed a new logo, color palette and thumbnail template system.
- 02
Developed a recognizable editing style with custom transitions and caption animations.
The results
Click-through rate rose 14% and average views doubled within two months of the rebrand.
9:16 · Reel
1:1 · Post
4:5 · Feed
Next project
The 30-Day Glow Up